Marketing Mastery for Non-Marketing Professionals Course

This course is tailored for professionals from various departments who seek an understanding of marketing principles and strategies. It focuses on providing non-marketing professionals with the knowledge and skills to contribute effectively to marketing initiatives within their organizations.

Suitable For:

Ideal for professionals in non-marketing roles who wish to understand basic marketing concepts to enhance their job performance, including sales teams, business owners, managers, and product developers.

Key Course Features:

"Module 1: Foundations of Marketing

• Introduction to Marketing
• Definition and Role in Business
• Core Concepts and Principles
• Understanding your audience/customer segmentation
• Product and Branding Strategies
• Developing a Unique Value Proposition
• Brand Positioning
Module 2: Digital Marketing Essentials

• Digital Marketing Landscape
• Overview of Online Channels
• Social Media, Email, Content Marketing
• Search Engine Optimization (SEO) Basics and Best Practices
Module 3: Creating and Executing Marketing Plans

• Developing a Marketing Plan
• Setting Goals and Objectives
• Budgeting and Resource Allocation
• Content Creation and Storytelling
• Crafting Compelling Messages
• Visual and Written Content Strategies"

Course Outcome

"Upon successful completion of the Marketing Mastery for Non-Marketing Professionals Course participants will gain the skills and knowledge necessary to:
• Participants will acquire a solid foundation in marketing, digital marketing essentials, and the ability to develop and execute marketing plans. The course aims to empower non-marketing professionals to contribute meaningfully to their organization’s marketing efforts."

Key Info:

Duration: 1 Day

Structure: Online / On-Premises

Participants: Up to 12

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Why people choose Samson

    
 
 
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   Marta Guinovart 
 
 
 
 Trustindex verifies that the original source of the review is Google. Very happ with the service and the flexibility of Samson Training. Melody was very accommodating with the organisation and Kean gave us very clear and detailed information on how to proceed with first aid.
  
 
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 Trustindex verifies that the original source of the review is Google. The training was excellently delivered and was well received and understood. The service was very flexible and the candidates enjoyed it
  
 
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   Liam Bannable 
 
 
 
 Trustindex verifies that the original source of the review is Google. Service was excellent form start to finish, arranging dates for training they were very flexible. Training itself was excellent. Trainer was very good. Would highly recommend Samsung Training.
  
 
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   Connor O'Flynn 
 
 
 
 Trustindex verifies that the original source of the review is Google. I have completed two courses with Samson Training, each with a different instructor. They have both been excellent courses with very good instructors, and the communication with the organisers are second to none. A special thanks to Melody who kept me up to date and informed on my upcoming training!
  
 
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   Caitriona Hurley 
 
 
 
 Trustindex verifies that the original source of the review is Google. Recently Booked an IOSH Health and Safety Course through Samson.  Samson did not directly provide the training but I found them easy and reliable to deal through they found a course provider to best suit my requirements. I really enjoyed the course and the course instructor through her own experience was able to provide real life examples of Health and Safety Issues. There was interaction with Q & A’s between different sections of the course which kept the course interesting.
  
 
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   Svetlana 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had few  courses done  recently  with  SAMSON Training. I  can say  all the  instructors are very professionals pleasant. I really  enjoy the the  time . Highly recommend SAMSON .
  
 
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   james hanly 
 
 
 
 Trustindex verifies that the original source of the review is Google. We have used the services of Samson training on a number of occasions, and have always found them to be very proficient and professional at all times. I have no problem in highly recommending them for all aspects of training requirements.
  
 
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   Stephen Bryan 
 
 
 
 Trustindex verifies that the original source of the review is Google. Fantastic service, Trainer was highly killed in course delivery and knowledge content. All questions answered. No pressure as regards learning and would highly recommend Samson for training needs.

Marketing Mastery for Non-Marketing Professionals Course

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